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What helps a company provide a lower latency experience to its users globally?

• Using an AWS Region that is central to all users

• Using a second Availability Zone in the AWS Region that is using used

• Enabling caching in the AWS Region that is being used

• Using edge locations to put content closer to all users

https://docs.aws.amazon.com/whitepapers/latest/aws-overview/six-advantages-of-cloud-computing.html