You work for the data analytics department of your company, where you have been asked to build a visualization of the company's corporate performance for the company's annual report.
The visualization needs to demonstrate company performance by showing how likely it is for a customer to recommend your company's products, and how much profit a customer brings to the business net acquisition and retention costs.
Which types of charts would you use to create this visualization?(Select TWO)
Click on the arrows to vote for the correct answer
A. B. C. D. E.Answers: D and E.
Option A is incorrect because a distribution scatter chart would show the size of recommendations, but not the likelihood of a recommendation.
Option B is incorrect since a Conversion Rate KPI shows how many leads were converted to customers, not the likelihood of recommendation or customer profitability.
Option C is incorrect since the Relative Market Share KPI shows how much market share your company owns versus your company's competitors.
Option D is correct since the Net Promoter Score KPI shows how likely a current customer would recommend your company's products.
Option E is correct since the Customer Profitability Score KPI shows how much profit a customer contributes to your company's profits after the expenses of acquiring the customer and the expenses associated with retaining the customer.
Reference:
Please see this AWS overview of analyzing and visualizing your data for business analytics:
https://aws.amazon.com/data-visualization/To build a visualization of the company's corporate performance, showing customer recommendation rate and customer profitability, the following two chart types would be appropriate:
Net Promoter Score KPI Chart The Net Promoter Score (NPS) chart measures customer satisfaction and loyalty by asking customers how likely they are to recommend the company's products or services to others. This chart displays the percentage of customers who are promoters (i.e., those who rated the company highly) versus the percentage of detractors (i.e., those who rated the company poorly). The NPS score can range from -100 to 100 and provides an overall measure of customer loyalty and satisfaction. A line chart or bar chart can be used to display the NPS score over time or by customer segment.
Customer Profitability Score KPI Chart The Customer Profitability Score (CPS) chart measures the profitability of each customer segment or individual customer. This chart displays the revenue generated by each customer segment or individual customer minus the acquisition and retention costs. A bar chart or heat map can be used to display the CPS score for each customer segment or individual customer. This chart can help identify high-value customers who generate more profit than the cost of acquiring and retaining them.
Therefore, the correct answer would be D and E. Option A is not appropriate for this purpose as a scatter chart does not effectively represent the customer recommendation rate. Option B and C are not relevant to the given task.