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Describe the key topic areas of the Marketing Cloud Administrator Certification.
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The Salesforce Marketing Cloud Administrator Certification
The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to practical application of the skills and concepts noted in the exam objectives below.
This exam covers these key topics, each making up a certain percentage of the exam.
Digital marketing proficiency: 13%
Subscriber data management: 18%
Channel management 16%
By successfully passing the Salesforce Marketing Cloud Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management, can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests.