Entry Source Types for Journey Builder

A

Journey Builder is a marketing automation tool within Salesforce Marketing Cloud that allows marketers to create and manage customer journeys across various channels such as email, SMS, social media, and more. An entry source is the starting point for a journey and determines who will enter the journey and when.

The entry source types for Journey Builder are as follows:

A. Data Extension - A data extension is a table within the Marketing Cloud that contains customer data. A journey can be triggered when a new record is added to a data extension.

Audience Studio - Audience Studio is a data management platform (DMP) that allows marketers to collect and organize data from multiple sources. A journey can be triggered based on data collected from Audience Studio.

API Event - API Event is a real-time event that is triggered when an external system sends data to Marketing Cloud through the Marketing Cloud API.

Date-Based Event - A date-based event can trigger a journey on a specific date and time or on a recurring basis. For example, a journey can be triggered on a customer's birthday or anniversary.

Option A is therefore correct as it includes all of the valid entry source types for Journey Builder. Option B includes CloudPages, which is not an entry source type. CloudPages are web pages hosted within the Marketing Cloud that can be used to collect customer data and initiate journeys. Option C omits Audience Studio, which is a valid entry source type.