The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network supports look alike audiences directly from Advertising Studio?
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A. B. C.B
The correct answer is B. Facebook.
Advertising Studio is a Marketing Cloud tool that allows users to create and manage Facebook, Instagram, and Google ads. It also provides the capability to create lookalike audiences based on existing data sources.
A lookalike audience is a group of people who share similar characteristics with a custom audience, such as existing customers. In this scenario, the Marketing Cloud admin for Northern Trails Outfitters wants to create a lookalike audience that mimics the traits of their most valuable customers.
While Twitter and Google also offer the capability to create lookalike audiences, Facebook is the network that supports lookalike audiences directly from Advertising Studio. This means that the Marketing Cloud admin can create a lookalike audience in Advertising Studio and seamlessly push it to Facebook for targeting.
Therefore, the correct answer is B. Facebook.