Northern Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
Click on the arrows to vote for the correct answer
A. B. C.C
The correct answer is C. The Marketing Cloud administrator should confirm that the data extension is marked as Sendable.
Explanation:
When an audience file is loaded into a data extension, the data extension needs to be marked as Sendable to be used for sending a promotional email. This setting allows the data extension to be selected as a target audience for an email send.
If the data extension is not marked as Sendable, it will not display as an option for the Marketing Cloud administrator to use when scheduling the email send. Therefore, it is important to ensure that the data extension is marked as Sendable before attempting to use it for sending an email.
Option A, which suggests that the data extension should be marked as Testable as well, is not necessary for resolving the issue mentioned in the question. The Testable setting allows the data extension to be used for testing and validating email sends.
Option B, which suggests that the data extension should be linked using the Contact Key, is also not directly related to the issue mentioned in the question. Linking a data extension using the Contact Key is important for ensuring that data can be used across multiple data extensions and that the correct data is associated with a contact's email address. However, it is not necessary for resolving the issue of the data extension not displaying for the email send.