A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which feature would allow this functionality?
Click on the arrows to vote for the correct answer
A. B. C.B
The feature that would allow a Marketing Cloud admin to include Sales Cloud data in their queries is the "Synchronized Data Sources" feature.
Synchronized Data Sources enable the integration of external data sources into Marketing Cloud. In this case, Sales Cloud data can be synchronized into Marketing Cloud, allowing it to be accessed and queried in the Query Studio.
Query Studio is a tool within Marketing Cloud that allows users to create SQL queries to extract data from data extensions. By synchronizing Sales Cloud data into Marketing Cloud as a data source, it becomes available as a data extension in Query Studio, allowing admins to write SQL queries that join Sales Cloud data with other Marketing Cloud data.
Journey Builder, on the other hand, is a feature within Marketing Cloud that allows users to create customer journeys and automate customer communications across multiple channels. While it does integrate with Sales Cloud data, it is not specifically designed for querying data.
Therefore, the correct answer to the question is B. Synchronized Data Sources.