Cloud Kicks recently started using Sales Cloud and hosts its business website outside of Salesforce. On its website, Cloud Kicks has a Lead generation web page. The VP of Sales wants the Leads captured in its self-hosted website to be reflected in Salesforce.
What should the Consultant recommend?
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A. B. C. D.A
In this scenario, the goal is to ensure that Leads captured on Cloud Kicks' self-hosted website are reflected in Salesforce. The Consultant needs to recommend the most appropriate solution for achieving this integration. Let's go through each answer option and evaluate their suitability:
A. Implement Web-to-Lead to create Leads in Salesforce from the Cloud Kicks website. Web-to-Lead is a standard Salesforce feature that allows you to generate HTML forms to capture Lead information on an external website and automatically create Leads in Salesforce. This solution is a viable option when the website is not hosted on Salesforce and you want to capture Leads directly into Salesforce. With Web-to-Lead, Salesforce generates a snippet of HTML code that you can embed on the Cloud Kicks website. When a visitor fills out the form, the Lead information is sent to Salesforce and a new Lead record is created. This option is suitable when there are no specific requirements beyond capturing Leads.
B. Implement Salesforce Connect to create Leads in Salesforce from the Cloud Kicks website. Salesforce Connect is a powerful integration tool that allows you to access and display external data in Salesforce without actually storing the data in Salesforce. With Salesforce Connect, you can establish a real-time connection to external systems, such as databases or web services, and seamlessly access their data within Salesforce. However, in this scenario, the requirement is to capture Leads from the self-hosted website and reflect them in Salesforce. Salesforce Connect is not the optimal solution for this use case since it primarily focuses on data integration and display rather than lead capture.
C. Implement the SOAP web service API to send Leads from the Cloud Kicks website to Salesforce. SOAP (Simple Object Access Protocol) is a messaging protocol used for exchanging structured information in web services. Salesforce provides a SOAP-based web service API that allows external systems to interact with Salesforce. By implementing the SOAP web service API, Cloud Kicks can develop custom code on their self-hosted website to send Lead information to Salesforce. This approach requires the development of custom integration code and the knowledge of SOAP-based web services. While it is a valid option, it may involve more complexity and development effort compared to other alternatives.
D. Implement the REST web service API to send Leads from the Cloud Kicks website to Salesforce. REST (Representational State Transfer) is another web service protocol commonly used for building lightweight and scalable web services. Salesforce provides a REST-based web service API that enables external systems to interact with Salesforce using standard HTTP methods such as GET, POST, PUT, and DELETE. Implementing the REST web service API would involve developing custom code on the Cloud Kicks website to send Lead information to Salesforce. This option is similar to the SOAP web service API but utilizes the RESTful architecture, which is often simpler and more widely supported. REST APIs are generally more popular and easier to work with in modern web development.
Considering the given requirements and the level of complexity involved, the most appropriate recommendation in this scenario would be:
D. Implement the REST web service API to send Leads from the Cloud Kicks website to Salesforce.
By implementing the REST web service API, Cloud Kicks can develop custom code on their self-hosted website to send Lead information to Salesforce using standard HTTP methods. This option provides a flexible and widely supported approach for integrating the self-hosted website with Salesforce, allowing the Leads captured on the website to be accurately reflected in Salesforce.