Duplicate Person Account Merging - Best Practices

Understanding Person Account Merges

Question

The Cloud Kicks IT team has noticed that there are many duplicate Person Accounts. The team can often easily identify duplicates and wants to merge them.

What should the consultant explain to the team about Person Account merges?

Answers

Explanations

Click on the arrows to vote for the correct answer

A. B. C. D.

C

The correct answer to the question is:

C. Person Accounts can be merged with other Person Accounts.

Explanation: When dealing with duplicate Person Accounts in Salesforce, the Salesforce Certified Sales Cloud Consultant should explain to the Cloud Kicks IT team that Person Accounts can be merged with other Person Accounts.

In Salesforce, a Person Account represents an individual as both a contact and an account. It is used when you want to track both personal and business-related information for an individual in a business-to-consumer (B2C) scenario. Person Accounts have attributes of both contacts and accounts, allowing you to manage individual customers as unique entities.

To address the issue of duplicate Person Accounts, Salesforce provides the functionality to merge them. Merging Person Accounts allows you to combine multiple Person Accounts into a single, unified record, eliminating the duplicates and preserving the relevant information.

When merging Person Accounts, it is important to note that the merging process is specific to Person Accounts only. Person Accounts cannot be merged with contact records (Option A) or any other type of account (Option B). The merge operation is designed specifically for merging Person Accounts with other Person Accounts (Option C). This ensures that the integrity and uniqueness of the individual customer records are maintained within the Salesforce system.

Option D, which suggests merging Person Accounts with redundant relationships using matching rules, is not accurate. Matching rules are used to identify potential duplicates based on specified criteria, but they do not handle the actual merging process. The merge operation itself must be performed manually by selecting the duplicate Person Accounts and initiating the merge process.

Therefore, the correct explanation to the Cloud Kicks IT team is that Person Accounts can be merged with other Person Accounts to resolve the issue of duplicate records and maintain data integrity within the Salesforce platform.