Implementing a New Product Launch Website: SEO Optimization

Solutions for Universal Containers' Publicly Available Website with Non-technical Marketing Team Management

Question

Universal Containers wants to implement a website for a new product launch. The site should be publicly available, allow visitors to submit requests for information, and be managed by the non-technical marketing team.

Which solution should the consultant recommend?

Answers

Explanations

Click on the arrows to vote for the correct answer

A. B. C. D.

A

For the given scenario, the consultant should recommend solution A: Customer Community.

A Customer Community is a Salesforce feature that allows organizations to create a self-service portal for their customers, partners, or employees. It provides a platform for external users to interact with the company, access information, and submit requests.

In the context of Universal Containers' requirement to implement a website for a new product launch, a Customer Community is the most suitable solution. Here's why:

  1. Publicly Available: Customer Communities can be configured to be publicly accessible, meaning that anyone can visit the website without requiring any login credentials. This aligns with the requirement for the site to be publicly available.

  2. Request Submission: The requirement states that visitors should be able to submit requests for information. Customer Communities support various features that facilitate this functionality. For example, you can create custom web forms or utilize the built-in "Cases" functionality to allow visitors to submit their inquiries or requests.

  3. Managed by Non-Technical Marketing Team: Customer Communities are designed with simplicity and ease of use in mind. The administration and management of the community can be handled by non-technical users, such as the marketing team, without the need for extensive coding or technical expertise. The intuitive interface and declarative configuration options enable the marketing team to create and update content, manage users, and customize the community's look and feel.

Let's briefly discuss why the other options are not the best fit for this scenario:

B. Lightning Platform: While the Lightning Platform provides a powerful development platform for building custom applications, it may not be necessary for Universal Containers' requirements. Implementing a website from scratch using the Lightning Platform would require more technical expertise and development effort, which may not align with the non-technical marketing team's capabilities and timeline.

C. Lightning Components: Lightning Components are reusable UI building blocks that can be used to create custom user interfaces within Salesforce. However, they are not designed specifically for creating a publicly accessible website. Implementing a website using Lightning Components would require more development effort and technical knowledge compared to the Customer Community option.

D. Salesforce Mobile Sites: Salesforce Mobile Sites is a feature that allows you to create mobile-optimized versions of Salesforce pages. It focuses on providing a mobile-friendly experience rather than building a full-fledged website. While it can be useful for mobile users, it may not fulfill the requirement for a publicly accessible website with request submission and management by the marketing team.

In summary, for Universal Containers' requirement of implementing a publicly available website with request submission and management by the non-technical marketing team, the most suitable solution is A: Customer Community. It provides an out-of-the-box, user-friendly, and customizable platform to achieve these objectives without requiring extensive technical expertise or development effort.