Keeping External Stakeholders Informed and Engaged throughout the Project | Best Strategies

Effective Communication and Engagement with External Stakeholders for Project Success

Question

A project team is working on a project with high public visibility and excitement.

The project sponsor is concerned the public may lose interest due to the long delivery timeline.

Which of the following is the BEST way to keep the external stakeholders informed and engaged throughout the project?

Answers

Explanations

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A. B. C. D.

C.

When dealing with high-profile projects, it's important to keep external stakeholders engaged throughout the entire process. External stakeholders can include customers, sponsors, partners, and vendors, among others.

Out of the options given, the BEST way to keep external stakeholders informed and engaged throughout the project is social media (Option C). Social media is a powerful tool for keeping stakeholders engaged and up-to-date on project progress.

Here are some reasons why social media is the best option:

  1. Widely accessible: Social media is widely accessible, meaning that stakeholders can access information about the project at any time from anywhere in the world. This accessibility can help keep stakeholders engaged and informed.

  2. Real-time updates: Social media allows for real-time updates, which can be especially useful for stakeholders who are following the project closely. Real-time updates can help stakeholders feel more connected to the project and can increase their excitement and engagement.

  3. Engagement opportunities: Social media provides opportunities for engagement, such as commenting, sharing, and liking. These engagement opportunities can help build a community around the project and increase stakeholder involvement.

While video conferencing, instant messaging, and email can all be useful communication tools for project teams, social media is the BEST option for keeping external stakeholders informed and engaged throughout the project due to its wide accessibility, real-time updates, and engagement opportunities.